Forging New Paths with a World-Class Brand Portfolio
EssilorLuxottica’s diverse portfolio of over 150 brands – spanning eyewear and lens technologies to retail banners – widely loved by consumers around the world. The Group’s house brands and long-lasting licenses are recognized as iconic ambassadors of style and innovation globally... In 2024, the Group’s brands remained a key strategic growth driver by shaping the industry with exciting new collections, campaigns, global licenses and more!
Campaigns, Collections & Craftsmanship
Bringing together two of EssilorLuxottica’s leading eye care and eyewear brands, Varilux and Persol partnered in their first co-branded consumer campaign – entitled ‘Extraordinary Made Effortless.’ – to inspire and empower people over 45 years old with a seamless fit that transitions from near to far.
Ferrari expanded its eyewear universe with a new Scuderia Ferrari Collection inspired by the spirit of sportscars and developed on Formula 1 tracks that features sporty, ergonomic and aerodynamic silhouettes typical of racing environments that favor technical high-strength, resilient materials.
Persol introduced a new craftsmanship campaign celebrating artisans at its historic Lauriano plant in Turin, Italy, and showcasing how the brand embodies Italian craftsmanship with unmatched luxury and timeless aesthetics.
EssilorLuxottica offered a behind-the-scenes look at WTR Icon, Oakley’s breakthrough surf helmet, during the 2024 Summer Olympics. Debuted at the 2024 Lexus Pipe Pro surfing event, WTR Icon can tackle even the heaviest waves and aims to address surfers' sensory concerns. WTR Icon was on display at the Oakley Exoplanetary Bunker in Paris and was provided to all competing surf athletes, including Team Oakley’s.
Dolce&Gabbana presented the new 2024 Eyewear Campaign, shot by Mert Alas. The campaign featured Miley Cyrus, American singer, actress and performer, with American actor and model Matthew Nozska.
Swarovski announced pop culture icon Ariana Grande as its Global Brand Ambassador and the face of its 2024 holiday campaign, featuring its latest eyewear collection. Inspired by the iconic Millenia product family, the black acetate shades are crafted to maximize shine with octagonal-cut crystals.
Versace celebrated its iconic Medusa Biggie sunglasses with an innovative and unconventional campaign that showed how life is better in Biggies with a mix of physical and digital experiences.
Leadership Through Global Licensing Agreements
- EssilorLuxottica and Michael Kors extended their licensing agreement for the development, production and worldwide distribution of prescription frames and sunglasses under the Michael Kors brand. The renewal, signed almost a year before the expiration of the current agreement, is a testament of the strong confidence and collaboration between the two companies since 2015.
In another early renewal, EssilorLuxottica and Dolce&Gabbana announced their existing licensing agreement has been renewed and replaced with a new accord that will last 16 years for the development, production and worldwide distribution of prescription frames and sunglasses under the Dolce&Gabbana brand, highlighting the successful partnership the companies have created since 2005.
EssilorLuxottica and Diesel signed an exclusive ten-year license agreement for the design, manufacture, and worldwide distribution of Diesel eyewear, with the first collection available from Q1 2025.
Steps Forward for Sustainability
EssilorLuxottica’s Fedon plants in Shenzhen (China) and Alpago (Italy) were awarded Global Recycled Standard Certification (GRS), marking an important milestone by allowing it to produce and sell, upon request, GRS-certified products, which elevates its overall offering and promotes its sustainability practices.
EssilorLuxottica’s DbyD Bio-Based Acetate Collection, which exemplifies the brand’s dedication to a responsible mindset without compromising on quality, took a significant step forward for more responsible eyewear by earning Cradle to Cradle Certification at product level.
Access to New Audiences
EssilorLuxottica also announced this year the acquisition of the brand Supreme from VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories, targeting a direct connection to new audiences, languages and creativity. Supreme will have its own space within the Group’s house brand portfolio and complement its licensed portfolio as well.
