Transitions Gen S And Ray-ban Change, Shaping The Future Of Dynamic Eyewear
Creating the ultimate in dynamic eyewear this year, EssilorLuxottica paired innovations from two of its leading lens and frames brands – Transitions GEN S and Ray-Ban Change – in one outstanding product, giving consumers the opportunity to make their functional eyewear fashionable. This completely versatile duo adapts to the nuances of life and provides endless pairing possibilities to complement any look.
Transitions GEN S: Game-Changing Lenses
Transitions embarked on a fantastic journey of innovation for better vision in April 2024 with the launch of a technological revolution – Transitions GEN S. These game-changing lenses were awarded the prestigious Silmo d'Or 2024 in the Vision category, celebrating it as a new standard in eyewear that elevates the vision experience with:
GEN SPEED for Ultra-Responsiveness to Light: It is the fastest dark lens1 in the clear to dark photochromic category: fully clear indoors and darkens in seconds2 outdoors.
GEN STYLE for Spectacular Color: Available in eight exclusive colors, the lenses have been optimized to be true to tone at all stages, offering vibrant tints in any light.
GEN SMART for Effortless Vision: Offering a continuous visual experience in harmony with varied and changing light environments, it provides faster vision recovery from intense bright lights versus clear lenses, while blocking UVA & UVB rays and filtering blue violet light.3
Ray-Ban Change: Frames That Change Color with Light
Ray-Ban continued to break boundaries and set new trends in 2024 by introducing a new way to experience eyewear through light-responsive frames known as Ray-Ban Change, winner of a Red Dot Award.
Offering a revolutionary take on the Original Wayfarer and its contemporary cousin, the Wayfarer Oval, these unique frames are created by combining the traditional handcrafting of cellulose acetate with Transitions photochromic dyes. The addition of Transitions pigments renders each pair with a unique character, meaning every pattern is one-of-a-kind. As the light gets stronger, so does the pigment. The frame activates within seconds in sunlight and fades back within minutes indoors.
The option to add Transitions GEN S lenses provides endless pairing possibilities to complement any look. Fully clear indoors while beautifully colored outdoors, combining Ray-Ban Change frames with Transitions lenses creates the ultimate eyewear that is truly dynamic.
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Disclaimers:
Tests carried out on grey lenses. Photochromic performance may vary across colors and lens materials and is influenced by temperature and UV exposure.
1. For grey lenses in the clear to dark (category 3) photochromic category. Transitions GEN S lenses fade back faster to 70% transmission while achieving less than 14% transmission when activated at @ 23°C.
2. For polycarbonate & CR39 lenses across colors achieving 18% transmission at 23°C.
Transitions and the Transitions logo are registered trademarks of Transitions Optical, Inc. used under license by Transitions Optical Limited. GEN S, GEN SPEED, GEN STYLE and GEN SMART are trademarks of Transitions Optical Limited. ©2024 Transitions Optical Limited.
3. For polycarbonate and CR39 lenses across colors. Blue-violet light is measured between 400nm and 455nm (ISO TR 20772:2018).
