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Direct To Consumer

Direct To Consumer

EssilorLuxottica’s Direct to Consumer network includes approximately 18,000 stores that offer consumers high-quality vision care and best-in-class shopping experiences. From digital eye exam technology to the latest eyewear trends, the Group offers a wide range of options tailored to individual style preferences. Its omnichannel distribution strategy replicates the magic of its stores in the digital space, enabling consumers to enjoy everything from product customization to an endless aisle of frames. This approach provides a connected experience across all touchpoints and allows EssilorLuxottica to reach a greater number of consumers with quality optical products.


The Group boasts a widespread brick and mortar retail network with top-tier banners, such as LensCrafters, Target Optical and Pearle Vision in North America; Vision Express, Apollo, Pearle, Générale d’Optique, GrandVision, GrandOptical, Atasun Optik, Synoptik and Salmoiraghi & Viganò in EMEA; OPSM and Mujosh in Asia-Pacific; and MasVisión, GMO, Óticas Carol in Latin America; as well as global banners, such as Sunglass Hut, Ray-Ban and Oakley.


The Group’s brick and mortar network is complemented by leading e-commerce platforms, like Ray-Ban.com, Oakley.com, SunglassHut.com, OliverPeoples.com, along with EyeBuyDirect, Clearly, VisionDirect, Lenstore and Glasses Direct.


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