Launched in partnership with Swarovski, the dedicated tool aims to enhance the customer journey while celebrating the art of eyewear.

Together with Swarovski, the Group recently unveiled an exclusive visual merchandizing tool to celebrate the new joint eyewear collection which reflects the brand’s creativity and savoir-faire along with EssilorLuxottica’s knowledge, innovation, and expertise.

Following the announcement of a ten-year licensing agreement for the design, manufacture and worldwide distribution of Swarovski Eyewear in December 2022, the new visual merchandizing tool is designed to help Swarovski’s boutiques become brand destinations to enhance the customer journey while celebrating the art of eyewear.

It includes custom-designed suede double and triple trays, mirrors and display towers which showcase the brand's latest jewelry and eyewear collections with its signature pastel palette and octagonal shape, a tribute to the craftsmanship of crystal cutting. These are draped in velvet and satin to create a luxurious and immersive environment in an elegant and captivating manner.

Visual merchandizing and store experience play a vital role in Swarovski’s marketing strategy to attract customers, stimulate their senses, and reinforce the brand’s image as a premium and aspirational choice. For EssilorLuxottica, being part of this collaboration helps put the spotlight on the eyewear category in all the brand’s boutiques across the globe.

Every boutique visit is a step into Swarovski's radiant world and a unique VIP experience.