Tapping into the power of Transitions and its technology, EssilorLuxottica has created a new way to experience eyewear through light-responsive frames known as Ray-Ban Change.
Created with photochromic dyes from Transitions, the Red Dot Design award-winning Ray-Ban Change collection has unique colors and patterns that rapidly transform when exposed to UV light, with pigments getting stronger as light increases.
For a unique pair unlike any other, the new light-responsive Ray-Ban frames can be combined with the revolutionary Transitions Gen-S lenses, which are ultra responsive to light for effortless vision. Not only are the frames dynamic, but the lenses are too for results that unite fashion and lifestyle to transcend the eyewear category.
The Transitions GEN S lens palette includes eight exclusive colors, with a brand-new addition called ‘Ruby’, providing a wide range of pairing possibilities to complement any look. Fully clear indoors and beautifully colored outdoors, the lenses are optimized to be true to tone at all stages for vibrant tints in any light.