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Ray-Ban | Meta – The next Generation of Smart Glasses
3 min read

This year EssilorLuxottica continued to boldly build on its expertise in smart eyewear with the release of the Ray-Ban I Meta Collection. The collection combines EssilorLuxottica’s leadership in iconic eyewear and advanced lens technology with Meta’s expertise in connecting people to produce the next generation of innovative smart glasses, marking a new milestone in the duo’s partnership. 


Stepping into a future where digital and physical realities intertwine seamlessly to fuel a new era of augmented experience, the Ray-Ban I Meta Collection is in a category of its own as the first smart glasses to seamlessly incorporate artificial intelligence and live streaming.  


Ray-Ban I Meta smart glasses offer an all-day wear design with the most advanced hardware features compared to others in the market, including a more complete audio experience with seamless switching between music and calls as well as an ultrawide 12 MP camera for high-quality photos and immersive 1080p videos plus improved portrait sensors to optimize content for social media.  


Meanwhile, livestream broadcasting allows content creators to share experiences in real time hands-free so they can truly express themselves in an authentic way. Wearers can also toggle between the glasses and the phone and camera to Instagram Live or Facebook Live for up to 30 minutes. An Artificial Intelligence feature is also available currently for the US market, allowing wearers to use the voice prompt “Hey Meta” to dive deeper into a moment of creativity or get information on the go.   


Ray-Ban I Meta glasses are available in Wayfarer and Wayfarer Large, the most recognizable frame and an icon since the 1950s, along with a new style to Ray-Ban, Headliner, a hybrid of the Wayfarer and the Round, bringing together the best of two icons. The collection can be found at Ray-Ban stores, Ray-Ban.com and Meta.com as well as select EssilorLuxottica retail stores and through the Company’s wholesale distribution network in the US, UK, Italy, Ireland, Australia, Canada, France, Spain, Austria, Belgium, Germany, Finland, Denmark, Norway and Sweden.    

  

View the official Ray-Ban | Meta press release. 


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